Cookie Policy

1. General Provisions

• When visiting alovlab.ru, data may be automatically transmitted and stored using cookies, pixels, tags, SDKs, and other similar technologies.
• These technologies are used to: ensure correct operation of the website; save user settings; analyze website user behavior; improve website usability; evaluate advertising campaigns; configure and show promotional messages; retarget and re-engage users; obtain statistics on visits, actions, and conversions.
• By continuing to use the website, the User consents to the use of cookies and similar technologies in accordance with this Policy, unless otherwise set in the cookie banner or browser settings of the User.

2. What is a cookie

• A cookie is a small text file that is saved on the User's device when visiting a website.
• Cookies may contain information about: the User's browser and device; IP address; date and time of visit; pages viewed; actions on the site; referral source; cookie ID, client ID, pixel ID, and other identifiers; data on interaction with advertising and content.
• Cookies are not used to identify the User without other data, but in some cases they may refer to personal data in accordance with applicable law.

3. What categories of cookies we use

• Technical (mandatory) cookies — used for the correct operation of the site, ensuring security, page navigation, form processing, and website core functions. Without these cookies, some functions of the website may be unavailable.
• Functional cookies — used to save user settings, preferences, display parameters, and other auxiliary functions.
• Analytical cookies — used to analyze traffic, user behavior, page performance, traffic sources, and conversion. These cookies help to understand: which pages are visited most often; how much time users spend on the site; at what stage users leave the site; which advertising and content channels work best.
• Marketing and advertising cookies — used to evaluate the effectiveness of advertising campaigns, build audiences, retarget, limit advertising frequency, and personalize promotional messages.

4. What services may be used on the site

• The site may use the following third-party web analytics, advertising, and marketing services: Google Analytics; Meta Pixel (Facebook Pixel / Meta Platforms); VK Pixel; Yandex.Metrika; Top.Mail.Ru — when actually used; other similar analytical, advertising, and technical tools used by the Operator.
• Also, part of the data provided by the User through registration forms may be processed using: GetCourse, Bizon365.
• These services may use cookies, pixels, client ID, user ID, browser/device data, and other identifiers for analytics, processing applications, organizing webinars, communicating with users, and evaluating marketing activities.

5. What data can be collected automatically

• Using cookies and similar technologies, the following data can be automatically collected: IP address; device type; browser type and version; operating system; geography at region/city level; source of transition to the website; behavior on the website; date and time of visit; pages viewed; actions on pages; session duration; clicks, scrolls, form submissions, transitions by buttons; advertising identifiers and technical identifiers of the browser/session.

6. For what purposes we use cookies and similar technologies

• Ensuring site health.
• Processing registrations for webinars and other events.
• Analysis of user behavior.
• Improving site structure and user experience.
• Measuring the effectiveness of advertising campaigns.
• Formation of advertising audiences.
• Retargeting of users.
• Sending and optimizing marketing communications.
• Protecting the site from abuse and technical failures.
• Keeping statistics and internal analytics.

7. Data transfer to third parties

• Data collected using cookies and similar technologies may be transferred to operators of the respective analytical, advertising, and technological services if necessary for site operation, analytics, advertising, webinar infrastructure, and application processing.
• In particular, such data may be processed by services: Google Analytics; Meta Platforms; VK; Yandex; GetCourse; Bizon365; other contractors and services used by the Operator to organize marketing, webinars, analytics, and communications.
• Data transfer and processing are carried out within the limits necessary to achieve the goals specified in this Policy, the Privacy Policy, and the consent to the processing of personal data.

8. Data retention

• Part of the data collected through the site, registration forms, and platforms used is stored in the Russian Federation.
• The Operator takes reasonable organizational and technical measures to protect data from unauthorized access, loss, alteration, blocking, copying, and distribution.

9. Cookie management

• The User can manage the use of cookies in the following ways: through the cookie banner on the site, if implemented; through their browser settings; through deleting previously saved cookies; through restricting the use of third-party cookies in the browser; through advertising preference settings of individual platforms, if available.
• Disabling cookies may affect the correct operation of individual site functions.

10. Cookie retention period

• The site may use: session cookies, which are deleted after closing the browser; persistent cookies, which are saved on the User's device for a certain period or until deleted by the User.
• The specific retention period depends on the cookie type, User's browser, and the respective third-party service.

11. Relation to other documents

This Policy applies in conjunction with: the Privacy Policy; the Consent to the processing of personal data; the Public Offer, if the User registers for paid products or services.

12. Changes to the Policy

• The Operator has the right to make changes to this Policy at any time.
• The current version of the Policy is always posted at: https://alovlab.ru/en/legal/cookies.
• Continued use of the site after publishing a new version of the Policy means the User's consent to its terms in the current version, unless otherwise follows from the law or consent settings.